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Having trouble recruiting? Inspire with storytelling!

08 / 02 / 2019

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With the economy getting back on its feet, it’s hard to find good personnel. There is a new generation on the job market and they are less motivated by money and more by a purpose.

By the year 2020 more than half of possible employees on the job market are millennials. A lot has been written about this generation. In 2011 PwC published a research conducted with more than 4000 students - in their final term and looking for a job - from over 75 countries. One of the things that came from this research is that millennials are driven by a purpose. They feel like they want and need to contribute to the world and to something greater than themselves. Having a clear “WHY” for your brand is an important first step into inspiring your future employees to come and work for you.

Having trouble recruiting? Inspire with storytelling!

With the economy getting back on its feet, it’s hard to find good personnel. There is a new generation on the job market and they are less motivated by money and more by a purpose.

By the year 2020 more than half of possible employees on the job market are millennials. A lot has been written about this generation. In 2011 PwC published a research conducted with more than 4000 students - in their final term and looking for a job - from over 75 countries. One of the things that came from this research is that millennials are driven by a purpose. They feel like they want and need to contribute to the world and to something greater than themselves. Having a clear “WHY” for your brand is an important first step into inspiring your future employees to come and work for you.

Hi there!  This article will be updated soon, we promise… When we do, we’ll share it on Facebook and LinkedIn, so be sure to follow us. See you soon! Cheers, The Gobs

 

 

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